A 70-page brand book. I nearly died from excitement.
When I first got a glimpse of the detail and thought put into the Liberty Cannabis brand, my heart skipped a beat. All the branding elements were carefully curated to tell a purposeful story about Liberty. I was mostly impressed the with the sophisticated spectrum wing system they built to easily classify their products by effect. It was clean, simple and elegant – and made the animation process seamless. I had the pleasure of working with design studio Human Kind and collaborated closely with Creative Director Julia Ames, who created the brand identity. The graphics package included a series of easy-to-update templates for multiple state markets. We animated each wing associated with the spectrum system and included information about each product. There’s even some fun cannabis trivia!
EDUCATIONAL VIDEO CONTENT
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