A 70-page brand book. I nearly died from excitement.

When I first got a glimpse of the detail and thought put into the Liberty Cannabis brand, my heart skipped a beat. All the branding elements were carefully curated to tell a purposeful story about Liberty. I was mostly impressed the with the sophisticated spectrum wing system they built to easily classify their products by effect. It was clean, simple and elegant – and made the animation process seamless. I had the pleasure of working with design studio Human Kind and collaborated closely with Creative Director Julia Ames, who created the brand identity. The graphics package included a series of easy-to-update templates for multiple state markets. We animated each wing associated with the spectrum system and included information about each product. There’s even some fun cannabis trivia!

The Liberty Cannabis Lobby where Onward Content’s videos currently play. Branding by Humankind Studio.

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