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Video Production and Cannabis Marketing BlogLifestyle
Cannabis Lifestyle Video Content I started a new category of content called EXPERIENCES. I'd been creating content that was mostly based in science or talked about recent studies, but realized a whole side of the content spectrum was missing - and that covered the...
Cannabis Testimonials
Do you use word-of-mouth for dispensary marketing? Use cannabis testimonials to boost results You may know the now over spoken term “Content is King.” These days, visuals take that a step further. Especially given the emotional impact they make on viewers. With 78% of...
Microdosing
Target the Cannabis Novices with Microdosing Video Content You’re familiar with the ins and outs of cannabis, but what about your novice cannabis patrons? There’s an almost endless pile of information they don’t know, so by the time they get into your dispensary, they...
Overcome the Cannabis Stigma
Unite with consumers to end the stigma: How savvy cannabis education in dispensary marketing can incite change End the Stigma. Overcome the Misinformation. Change the Narrative. All of these push for one thing: respect cannabis for its proven medicinal, wellness and...
Science of Cannabis
Cannabis Science Converts: Empowering Consumers with a Dispensary Video Marketing Solution Let’s get to it: your consumers may rely too heavily on your budtenders/patient advisors/other magical name for your wonderful retail employees. Saying “science” can scare some...
The Difference in CBD: Hemp vs Marijuana
As you know, there’s a perpetual CBD craze and it’s wonderful! People are constantly looking for relief in our anxiety-inducing world and nature’s given it to them. Confusion comes into place for potential consumers because there are two...
Cannabis + Seniors
With the exploding number of seniors turning to cannabis for relief, dispensaries and cannabis brands are one of the main resources of education for them. Some may have indulged in their youth and abandoned the plant when they settled down. Others may have been...
Social Justice and Equity in Cannabis
The cannabis industry is booming at a fast and exciting rate. It’s foreseeable that prohibition will end in our lifetime. But it’s worth taking a step back to get a big picture of the market and where the pitfalls lie, like in Social Justice and Equity in Cannabis....
Cannabis History: 420 & 710 Celebrations for Cannabis Culture
It’s April and as a dispensary owner, you’re aware of the significance of 420. It’s not just a celebration for stoner culture—it’s a party for all members of the cannabis community. You’re hip to 420 and 710. But patrons represent a spectrum of generations and...