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Video Production and Cannabis Marketing BlogHow Budtender Product Training Drives Sales
SKUs on SKUs on SKUs on SKUs. How many edibles, concentrates and flower products are on the shelf and which ones are actually selling? Most likely, the budtender is the one making this recommendation to the customer which creates a unique challenge to cannabis brands....
Cannabis Trivia
What do George Washington, WWII intelligence and chocolate all have in common? Cannabis! Here's some fun cannabis trivia video content to test the cannabis klugscheissers out there. https://vimeo.com/304744706 Cannabis Fun Facts https://vimeo.com/240674582...
Lifestyle
Cannabis Lifestyle Video Content I started a new category of content called EXPERIENCES. I'd been creating content that was mostly based in science or talked about recent studies, but realized a whole side of the content spectrum was missing - and that covered the...
Cannabis Testimonials
Do you use word-of-mouth for dispensary marketing? Use cannabis testimonials to boost results You may know the now over spoken term “Content is King.” These days, visuals take that a step further. Especially given the emotional impact they make on viewers. With 78% of...
Microdosing
Target the Cannabis Novices with Microdosing Video Content You’re familiar with the ins and outs of cannabis, but what about your novice cannabis patrons? There’s an almost endless pile of information they don’t know, so by the time they get into your dispensary, they...
Overcome the Cannabis Stigma
Unite with consumers to end the stigma: How savvy cannabis education in dispensary marketing can incite change End the Stigma. Overcome the Misinformation. Change the Narrative. All of these push for one thing: respect cannabis for its proven medicinal, wellness and...
Science of Cannabis
Cannabis Science Converts: Empowering Consumers with a Dispensary Video Marketing Solution Let’s get to it: your consumers may rely too heavily on your budtenders/patient advisors/other magical name for your wonderful retail employees. Saying “science” can scare some...
The Difference in CBD: Hemp vs Marijuana
As you know, there’s a perpetual CBD craze and it’s wonderful! People are constantly looking for relief in our anxiety-inducing world and nature’s given it to them. Confusion comes into place for potential consumers because there are two...
Cannabis + Seniors
With the exploding number of seniors turning to cannabis for relief, dispensaries and cannabis brands are one of the main resources of education for them. Some may have indulged in their youth and abandoned the plant when they settled down. Others may have been...
Social Justice and Equity in Cannabis
The cannabis industry is booming at a fast and exciting rate. It’s foreseeable that prohibition will end in our lifetime. But it’s worth taking a step back to get a big picture of the market and where the pitfalls lie, like in Social Justice and Equity in Cannabis....