Cannabis Video Content
Custom-Branded Video Content Creation for Cannabis Brands and DispensariesYour Cannabis Marketing Strategy Needs Video.
Video is the most engaging and effective type of digital content available to you. It’s also one of the most complex and time-consuming types of content to produce. Strategy, production, and editing all require time, manpower, and experience to do effectively. Add on the cannabis industry’s specific marketing laws and regulations, and a 20-sec video for social media can quickly become a huge time suck for your marketing team.
Working with Onward Content gives your marketing team their time back. With our 8+ years of experience in the cannabis industry, we know your pain points and your subject matter. We join your marketing team on a fractional level and participate in your marketing meetings to provide strategy, direction, and all your video content.
Custom Cannabis Video Content
Leverage Video Across Your Entire Marketing Strategy
Social Media
Nearly 70% of consumers consider short-form video the most engaging content on their feeds.[1] That means it’s also one of the most effective ways to inform and persuade them. With Onward Content’s white-label-ready video library, plus our bespoke animation and video graphics creation, you can easily draw a crowd to your social pages and quickly turn them into loyal followers.
Email marketing is one of the most powerful tools available to cannabis because it allows brands to speak one-on-one with their customers without the interference of biased algorithms. Adding our short animations to your emails engages your audience on a deeper level than just text, encouraging them to act on your emails because they’re more present and engaged in the conversation.
Training
Whether training your staff on workplace best practices or budtenders on your brand’s highlights and specifications, 95% of your message will be retained if it’s delivered via video (compared to 10% if it’s just text).[1] Our tailored training videos are created alongside an expert instructional designer to ensure your trainees remember the key points necessary to make your brand and/or dispensary a success.
Digital Signage
Up-sell your products, cut time customers spend with budtenders, and build brand trust and recognition with the digital signage already in your lobby and retail areas. Our videos are accessible through multiple digital signage providers and can be used to inform shoppers about store promotions, brand highlights, and plant education without you having to do anything except press play. The library consists of 250+ video assets in both vertical, horizontal, long and short form. Contact us to view all the content.
Secure consistent content with our monthly video packages.
When you sign on for one of our monthly video packages, you not only get consistent content at a subscription price, you get an additional strategist on your marketing team. Each month, we sit down with your creatives to discuss the best plan of attack to meet that month’s marketing goals as well as your overall marketing goals. You never have to worry about what your next video will cover, when it will be done, or whether or not it’s compliant.
Testimonials
Strengthen your marketing strategy with customized cannabis video content.