Terps, trichomes, tinctures and other trees terminology may not be in the vocabulary of everyone interacting with your cannabis brand. It’s a whole new language out there in the world of cannabis and it’s your job as a marketer to not only inform your patrons on your...
Terpenes Video Content Terpenes: they’re what make your blueberry kush and strawberry cough taste and smell like the fruits they’re named after. Many brands are now testing for terpenes, so patrons can easily select a consistent effect as well as taste and...
Concentrates Video Content Concentrates are the fastest growing product sector in the cannabis industry right now. The market is full of various types of concentrates and due to legalization, brands are innovating to compete and introducing new products on a regular...
Target the Cannabis Novices with Microdosing Video Content You’re familiar with the ins and outs of cannabis, but what about your novice cannabis patrons? There’s an almost endless pile of information they don’t know, so by the time they get into your dispensary, they...
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including copying, recording, or other electronic or mechanical methods, without the prior written permission of the author.
