Lifestyle

I started a new category of content called EXPERIENCES. I’d been creating content that was mostly based in science or talked about recent studies, but realized a whole side of the content spectrum was missing – and that covered the experiences we have with...

Microdosing

Target the Cannabis Novices with Information about Microdosing You’re familiar with the ins and outs of cannabis, but what about your novice cannabis patrons? There’s an almost endless pile of information they don’t know, so by the time they get into your dispensary,...

Overcome the Cannabis Stigma

Unite with consumers to end the stigma: How savvy dispensary marketing can incite change End the Stigma. Overcome the Misinformation. Change the Narrative. All of these push for one thing: respect cannabis for its proven medicinal, wellness and recreational benefits....

Cannabis + Seniors

With the exploding number of seniors turning to cannabis for relief, dispensaries and cannabis brands are one of the main resources of education for them. Some may have indulged in their youth and abandoned the plant when they settled down. Others may have been...

Social Justice and Equity in Cannabis

The cannabis industry is booming at a fast and exciting rate. It’s foreseeable that prohibition will end in our lifetime. But it’s worth taking a step back to get a big picture of the market. And the market reflects that many are falling through the cracks. Namely,...