Cannabis Works Best with Education

An Educated Customer is a Loyal Customer

Educating patrons and dispensary staff isn’t just key to selling cannabis products and ensuring a safe, positive experience- it’s also crucial to building a loyal customer base. As a cannabis dispensary or brand, you don’t have an all-access pass to traditional marketing opportunities thanks to strict regulations. The dreaded social media account shut-down and lack of mainstream advertising are real struggles for cannabis marketers. This is where engaging educational content can fill that void. 

We can help you promote your products effectively and compliantly. Onward Content’s turn-key video education program can be used for in-store, email, social media, text messages and training through the LearnBrands platform. You can use our white-label ready library or have us create a fully custom educational content marketing strategy for you. Cannabis consumers are out there searching for reliable information and when you give that to them, it builds trust and loyalty to your brand. 

Build Awareness

First impressions matter, so provide valuable educational information before they enter your doors. Establishing your brand as a reliable source of cannabis information is a great way to attract customers. This is done with strategic educational content marketing on social media and the web. An SEO wizard is highly recommended to set you apart from the noise. This is also key to attracting new patients and customers who may be timid to ask questions or aren’t sure what products to try. Providing them with reliable science-based information before they walk in the door can help them make these decisions and also cut down time with the budtender.

Excellent Experience

Once you’ve got customers coming in the door, the entire retail experience should be about your brand. In most cases, you’ve got a waiting room and a captive audience. Here is another great opportunity to engage them with educational information as well as broadcast your promos and products. Ideally, the waiting room screen is your own custom content network.

The staff / customer interaction is an incredibly important marketing tool as well. How well is your staff trained on cannabis and the products? Budtenders are the frontline sales people in a dispensary and if they’re not training properly, your customers are going to notice. Their knowledge and education can also directly affect your bottom line.

Continued Engagement

Give them a reason to come back. Regular engagement with your current customers is an excellent way to keep them coming back – and encourage them to refer their friends to your brand. In a recent survey, 43% of women indicated that recommendations are one of the first things that draws them to a new brand. Think about the exponential marketing power you’ve got at your fingertips. By continuing to provide them engaging cannabis content, you become their trusted resource. Once trust is built, you’ve got the opportunity to introduce them to new products and cannabis experiences which can ultimately drive sales and increase customer loyalty.


With Onward Content’s General Education Course, you can ensure your staff understands the fundamentals of cannabis. We’ve partnered with LearnBrands to provide dispensaries with a suite of courses that cover the basics of cannabis science, products and safe consumption.

Want to learn more about cannabis education for your brand?

Education is Marketing

Terps, trichomes, tinctures and other trees terminology may not be in the vocabulary of everyone interacting with your cannabis brand. It’s a whole new language out there in the world of cannabis and it’s your job as a marketer to not only inform your patrons on your...


Terpenes Video Content Terpenes: they're what make your blueberry kush and strawberry cough taste and smell like the fruits they're named after. Many brands are now testing for terpenes, so patrons can easily select a consistent effect as well as taste and flavor of...


Concentrates Video Content Concentrates are the fastest growing product sector in the cannabis industry right now. The market is full of various types of concentrates and due to legalization, brands are innovating to compete and introducing new products on a regular...

Take a look at a preview of some of our video education examples. Contact us to see the full library.

Distillate, CO2, combustibles, topicals – you’ll need to learn a whole new vocabulary if you’re a novice patientor consumer. Here’s a collection of videos that break down various cannabis products and demonstrates how to safely consume them.


Lobbying ""


Vaping ""


Topicals ""

How can cannabis enhance your life? Whether incorporating it into the normal routine or trying something entirely new, our content can show how consuming cannabis responsibly can introduce patients and customers to new experiences. This is how you can use content to drive sales and up-sell products.

Regulation is a crucial factor in any cannabis business. Our video content can help reinforce information about local laws and regulatory issues in the retail space. In addition to helping customers understand laws, the content is also a constant reminder to the staff, helping the business stay compliant.

Cannabis is no doubt a powerful alternative treatment option with known benefits. Our content introduces patients to the science behind the plant in simple, approachable terms.  We’re always careful to cite studies when referring to any medical claims and take any advertising regulations into consideration when producing the content. 

It’s imperative to help patients understand how cannabis will affect them. Proper dosing, the right cannabis product and responsible consumption are important topics for any cannabis education program.

Cannabis Video Education:

An educated customer is a loyal customer.

Get the latest updates!