Instructional Design


Provided by Lisa Haas, M.S.

Marketer, Professor, Instructional Designer

Goal: Improve engagement and retention from learning events in adults with measurable results. Statistical measurement to be determined based on learning project. Utilize SMART goal setting technique to determine measurements and timelines. (Specific, measurable, attainable, reasonable and time driven.)

Strategies in Use: ADDIE, Gagnes 9 Events of Instruction

  • ADDIE – Course development structure
    • Analysis of audience, learning needs, clarification of instructional problem and objective
    • Design subject matter including goals, tools, assessments and resources
    • Development of content using storyboards, graphics, technology and testing methods
    • Implementation of learning event with modification sessions to optimize and improve learning
    • Evaluation of formative and summative assessments to determine performance and effectiveness of program  
  • Gagnes 9 Events of Instruction – Learning development structure 
    • Gain attention of learner
    • Inform learner of objectives
    • Stimulate recall of past learning
    • Present new content
    • Provide learning guidance
    • Elicit performance through formative assessment
    • Provide feedback (assessment score)
    • Assess performance
    • Enhance retention of knowledge through summative assessment


Needs Assessment of Organizational Objectives Towards Learning:

  • Identify business driver to be impacted (business needs)
  • Identify learner motivations, readiness to learn (job performance needs)
  • Identify leadership role in short and long term knowledge retention and measurement
  • Identify organizational culture to align learning event with core beliefs, values and policies
  • Identify environmental needs of organization and learner (online, in person, module on demand, traditional vs nontraditional learning environments)