Blog
Video Production and Cannabis Marketing BlogBranded Content
The Dispensary Experience Cannabis dispensaries are becoming more streamlined and sophisticated - everything from the waiting room to the budtender interaction, your customers and patients are paying attention to their experience. We've collaborated with dispensaries...
Education is Marketing
Terps, trichomes, tinctures and other trees terminology may not be in the vocabulary of everyone interacting with your cannabis brand. It’s a whole new language out there in the world of cannabis and it’s your job as a marketer to not only inform your patrons on your...
Seed and Smith
The Art & Science of Cannabis Cultivation I’ve seen plenty of cultivation facilities in my time and this one might have been the most impressive. Seed & Smith built a state-of-the-art grow and wanted to show it off to the public - except - no one was actually...
Liberty Cannabis
A 70-page brand book. I nearly died from excitement. When I first got a glimpse of the detail and thought put into the Liberty Cannabis brand, my heart skipped a beat. All the branding elements were carefully curated to tell a purposeful...
Terpenes
Terpenes: they're what make your blueberry kush and strawberry cough taste and smell like the fruits they're named after. Many brands are now testing for terpenes, so patrons can easily select a consistent effect as well as taste and flavor of the strain. We broke...
The Dispensary Waiting Room Experience
Most dispensaries have waiting rooms where patrons are spending some time before their name gets called to make a purchase. As a retailer, you’re keen on making transactions quick and painless and don’t really want your customers waiting too long. However, the reality...
Concentrates
Concentrates are the fastest growing product sector in the cannabis industry right now. The market is full of various types of concentrates and due to legalization, brands are innovating to compete and introducing new products on a regular basis. This is a lot to take...
How Budtender Product Training Drives Sales
Skus on skus on skus on skus. How many edibles, concentrates and flower products are on the shelf and which ones are actually selling? Most likely, the budtender is the one making this recommendation to the customer which creates a unique challenge to cannabis brands....
Cannabis Trivia
What do George Washington, WWII intelligence and chocolate all have in common? Cannabis! Here's some fun trivia to test the cannabis klugscheissers out there. https://vimeo.com/304744706 Cannabis Fun Facts https://vimeo.com/240674582 Want to see more like this?...
Lifestyle
I started a new category of content called EXPERIENCES. I'd been creating content that was mostly based in science or talked about recent studies, but realized a whole side of the content spectrum was missing - and that covered the experiences we have with cannabis. I...