Blog
Video Production and Cannabis Marketing Blog
Cannabis and Coping in the Time of COVID-19
“Normal” is being redefined every day as we continue navigating a world with COVID-19. Fortunately, cannabis has become a part of that normal, with cannabis businesses being deemed essential in most states. And, fortunately, mental health is also getting the normal...
Branded Content
The Dispensary Experience Cannabis dispensaries are becoming more streamlined and sophisticated - everything from the waiting room to the budtender interaction, your customers and patients are paying attention to their experience. We've collaborated with dispensaries...
Education is Marketing
Terps, trichomes, tinctures and other trees terminology may not be in the vocabulary of everyone interacting with your cannabis brand. It’s a whole new language out there in the world of cannabis and it’s your job as a marketer to not only inform your patrons on your...
Cannabis Works Better with Education
Educating consumers and patients isn’t just key to selling cannabis products and ensuring a safe, positive experience- it’s also crucial to keep them coming back and turning them into loyal patrons. As a cannabis dispensary or brand, you don’t have an all-access pass...
Seed and Smith
The Art & Science of Cannabis Cultivation I’ve seen plenty of cultivation facilities in my time and this one might have been the most impressive. Seed & Smith cultivation facility built a state-of-the-art grow and wanted to show it off to the public - except -...
Liberty Cannabis
The Liberty Cannabis Brand A 70-page brand book. I nearly died from excitement. When I first got a glimpse of the detail and thought put into the Liberty Cannabis brand, my heart skipped a beat. All the branding elements were carefully...
Terpenes
Terpenes Video Content Terpenes: they're what make your blueberry kush and strawberry cough taste and smell like the fruits they're named after. Many brands are now testing for terpenes, so patrons can easily select a consistent effect as well as taste and flavor of...
The Dispensary Waiting Room Experience
Most dispensaries have waiting rooms where patrons are spending some time before their name gets called to make a purchase. As a retailer, you’re keen on making transactions quick and painless and don’t really want your customers waiting too long. However, the reality...
Concentrates
Concentrates Video Content Concentrates are the fastest growing product sector in the cannabis industry right now. The market is full of various types of concentrates and due to legalization, brands are innovating to compete and introducing new products on a regular...
How Budtender Product Training Drives Sales
SKUs on SKUs on SKUs on SKUs. How many edibles, concentrates and flower products are on the shelf and which ones are actually selling? Most likely, the budtender is the one making this recommendation to the customer which creates a unique challenge to cannabis brands....