Terps, trichomes, tinctures and other trees terminology may not be in the vocabulary of everyone interacting with your cannabis brand. It’s a whole new language out there in the world of cannabis and it’s your job as a marketer to not only inform your patrons on your...
Educating consumers and patients isn’t just key to selling cannabis products and ensuring a safe, positive experience- it’s also crucial to keep them coming back and turning them into loyal patrons. As a cannabis dispensary or brand, you don’t have an all-access pass...
The Art & Science of Cannabis Cultivation I’ve seen plenty of cultivation facilities in my time and this one might have been the most impressive. Seed & Smith cultivation facility built a state-of-the-art grow and wanted to show it off to the public –...
Terpenes Video Content Terpenes: they’re what make your blueberry kush and strawberry cough taste and smell like the fruits they’re named after. Many brands are now testing for terpenes, so patrons can easily select a consistent effect as well as taste and...
Concentrates Video Content Concentrates are the fastest growing product sector in the cannabis industry right now. The market is full of various types of concentrates and due to legalization, brands are innovating to compete and introducing new products on a regular...
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