by Julie | May 3, 2019 | BLOG, Branding, Dispensary Marketing
The Dispensary Experience Cannabis dispensaries are becoming more streamlined and sophisticated – everything from the waiting room to the budtender interaction, your customers and patients are paying attention to their experience. We’ve collaborated with...
by Julie | Nov 20, 2019 | BLOG, Dispensary Marketing, Education, Waiting Room Content
Terps, trichomes, tinctures and other trees terminology may not be in the vocabulary of everyone interacting with your cannabis brand. It’s a whole new language out there in the world of cannabis and it’s your job as a marketer to not only inform your patrons on your...
by Julie | Jan 6, 2019 | BLOG, Branding
The Art & Science of Cannabis Cultivation I’ve seen plenty of cultivation facilities in my time and this one might have been the most impressive. Seed & Smith built a state-of-the-art grow and wanted to show it off to the public – except – no one...
by Julie | Jan 5, 2019 | BLOG, Branding
A 70-page brand book. I nearly died from excitement. When I first got a glimpse of the detail and thought put into the Liberty Cannabis brand, my heart skipped a beat. All the branding elements were carefully curated to tell a purposeful story about Liberty. I was...
by Julie | Jan 5, 2019 | BLOG, Education, Waiting Room Content
Terpenes: they’re what make your blueberry kush and strawberry cough taste and smell like the fruits they’re named after. Many brands are now testing for terpenes, so patrons can easily select a consistent effect as well as taste and flavor of the...
by Julie | Jan 4, 2019 | BLOG, Dispensary Marketing, Waiting Room Content
Most dispensaries have waiting rooms where patrons are spending some time before their name gets called to make a purchase. As a retailer, you’re keen on making transactions quick and painless and don’t really want your customers waiting too long. However, the reality...
