Terps, trichomes, tinctures and other trees terminology may not be in the vocabulary of everyone interacting with your cannabis brand. It’s a whole new language out there in the world of cannabis and it’s your job as a marketer to not only inform your patrons on your...
Educating consumers and patients isn’t just key to selling cannabis products and ensuring a safe, positive experience- it’s also crucial to keep them coming back and turning them into loyal patrons. As a cannabis dispensary or brand, you don’t have an all-access pass...
The Art & Science of Cannabis Cultivation I’ve seen plenty of cultivation facilities in my time and this one might have been the most impressive. Seed & Smith cultivation facility built a state-of-the-art grow and wanted to show it off to the public –...
Terpenes Video Content Terpenes: they’re what make your blueberry kush and strawberry cough taste and smell like the fruits they’re named after. Many brands are now testing for terpenes, so patrons can easily select a consistent effect as well as taste and...
Most dispensaries have waiting rooms where patrons are spending some time before their name gets called to make a purchase. As a retailer, you’re keen on making transactions quick and painless and don’t really want your customers waiting too long. However, the reality...
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