Terps, trichomes, tinctures and other trees terminology may not be in the vocabulary of everyone interacting with your cannabis brand. It’s a whole new language out there in the world of cannabis and it’s your job as a marketer to not only inform your patrons on your...
Educating consumers and patients isn’t just key to selling cannabis products and ensuring a safe, positive experience- it’s also crucial to keep them coming back and turning them into loyal patrons. As a cannabis dispensary or brand, you don’t have an all-access pass...
The Art & Science of Cannabis Cultivation I’ve seen plenty of cultivation facilities in my time and this one might have been the most impressive. Seed & Smith cultivation facility built a state-of-the-art grow and wanted to show it off to the public –...
Terpenes Video Content Terpenes: they’re what make your blueberry kush and strawberry cough taste and smell like the fruits they’re named after. Many brands are now testing for terpenes, so patrons can easily select a consistent effect as well as taste and...
Most dispensaries have waiting rooms where patrons are spending some time before their name gets called to make a purchase. As a retailer, you’re keen on making transactions quick and painless and don’t really want your customers waiting too long. However, the reality...
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including copying, recording, or other electronic or mechanical methods, without the prior written permission of the author.
